Sonesta Resorts Sint Maarten - AMPR
Resourceful and results-oriented, AMPR is an integrated communications firm creating strategies for tourism, hospitality, wellness, real estate, food & wine, and wellness clients seeking awareness in the US and English-speaking markets.
Andria Mitsakos, integrated communications, tourism, hospitality, wellness, real estate, food & wine, wellness
1610
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Sonesta Ocean Point

Sonesta Resorts Sint Maarten, 360 Client Services

Sonesta Resorts Sint Maarten is part of The Maho Group portfolio of resorts, gaming and real estate. A 360-degree client of AMPR for over 20 years utilizing every service and talent that the agency offers. AMPR has supported The Maho Group in the best and worst of times, in particular providing crisis communication services through Hurricane Irma in September 2017, and the subsequent rebuild and redesign of the all-inclusive adults-only Sonesta Ocean Point Resort and the fun-for-all-ages Sonesta Maho Beach Resort, Casino & Spa. From government relations to coordinating disaster relief and evacuation efforts, AMPR crafted on-point messaging at all levels including a 24-hour crisis communications center on two continents.

 

Over the years, AMPR has launched and redefined the resorts and its products at Sonesta Maho Beach Resort, Casino & Spa and Sonesta Ocean Point Resort in 2015 and 2019, positioning the resorts as a destination within a destination and redefined the surrounding community as the entertainment district of Sint Maarten with the largest gaming emporium, and rated #1 consecutively, on the island.

Services:
  • Overall corporate communications and public affairs
  • Brand marketing and content management
  • Online reputation management
  • Digital marketing and social media
  • Press relations
  • Crisis communications
AMPR garnered the following results:

Digital Marketing + Social Media Results:

  • Co-branded email marketing partnerships with lead optimization of over 100K subscribers 
  • Paid campaigns have outperformed industry benchmarks
    • Impressions: 3.6M
    • Result Rate: 3%
    • Cost Per Result: $0.05
    • Revenue: $190K
    • ROI: 3,800%
  • Consistently increasing engagement rate and followers on 3 Facebook, 3 Instagram, 3 Twitter and 1 LinkedIn accounts with a combined 100K followers to date

Media Results:

  • Top placements including New York Times, Architectural Digest, Washington Post, Condé Nast Traveler, Brides, Travel + Leisure