S Hotel Jamaica - AMPR
Resourceful and results-oriented, AMPR is an integrated communications firm creating strategies for tourism, hospitality, wellness, real estate, food & wine, and wellness clients seeking awareness in the US and English-speaking markets.
Andria Mitsakos, integrated communications, tourism, hospitality, wellness, real estate, food & wine, wellness
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While the resort town of Montego Bay had its heyday in the 1960s, the past 20 years saw it overrun with massive, all-inclusive hotels, and while jobs were of course increased in the region, it provided little benefit to local businesses and the aesthetic of the region was suffering. Local entrepreneur Chris Issa decided to do something about it, and AMPR followed with a concise strategy. 
Following Issa’s successful city hotel—Spanish Court—in Jamaica’s capital of Kingston, S Hotel Jamaica opened as South Beach Miami-style resort catering to a weekender crowd looking for an alternative to Miami or another short getaway, given the property’s five- minute drive from the airport. Through a concise media outreach and social media campaign, AMPR established S Hotel as pioneers of the new Montego Bay. 
  • Opening and Launches
  • Media Relations
  • Social Media
AMPR garnered the following results:

Social Media Results:

  • 0 to 33K followers combined on Facebook and Instagram within 24 months, driving traffic to book online and consistently building community around brand and keeping engagement rate above industry standards 

Media Results:

  • Top placements in Condé Nast Traveler, High Life, Atlanta Journal Constitution, Evening Standard, Black Book 
  • Created new packages of its unique selling points including promotion of its subterranean spa