Finca Victoria - AMPR
Resourceful and results-oriented, AMPR is an integrated communications firm creating strategies for tourism, hospitality, wellness, real estate, food & wine, and wellness clients seeking awareness in the US and English-speaking markets.
Andria Mitsakos, integrated communications, tourism, hospitality, wellness, real estate, food & wine, wellness
1496
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Finca Victoria, Vieques Sustainable Ayurvedic Hotel Launch

The Caribbean island of Vieques in Puerto Rico was once used as a testing ground by the US military, and while it had a small renaissance with a W Hotel many moons ago, it lost its luster and tourism came to a halt. Enter Sylvia de Marco, Puerto Rican designer and hotelier, and co-founder and designer of the micro-hotel, The Dreamcatcher in San Juan, a hotel which AMPR did pro bono work for following Hurricane Maria. When Sylvia decided to build her dream eco-Ayurvedic lodge on Vieques, she called on AMPR to consult on media strategy. The property is a paragon for hospitality in the region, and its commitment to community. AMPR communicated its launch, sustainability design efforts and Ayurvedic wellness offerings resulting in coverage in leading publications worldwide ultimately driving hotel bookings.

Services:
  • Media strategy
  • Press release writing
  • Media relations
AMPR garnered the following results:
  • Top placements in Harper’s Bazaar, Travel + Leisure “It List 2020”, Food & Wine, Condé Nast Traveler, New York Times, Dwell