Elementor #1373 - AMPR
Resourceful and results-oriented, AMPR is an integrated communications firm creating strategies for tourism, hospitality, wellness, real estate, food & wine, and wellness clients seeking awareness in the US and English-speaking markets.
Andria Mitsakos, integrated communications, tourism, hospitality, wellness, real estate, food & wine, wellness
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While the resort town of Montego Bay had its heyday in the 1960s, the past 20 years saw it overrun with massive all-inclusive hotels, and while it did provide jobs, it provided little benefit to local businesses and the aesthetic of the region was suffering. Local entrepreneur Chris Issa decided to do something about it, and AMPR followed with a concise strategy. 

Following Issa’s successful city hotel in Jamaica’s capital of Kingston, S Hotel Jamaica opened as South Beach Miami-style resort catering to a weekender crowd looking for an alternative to Miami or another weekend getaway, given the property’s proximity to the airport. Through a concise media outreach and social media campaign, AMPR established S Hotel as the pioneers of the new Montego Bay. 

  • Opening and Launches
  • Media Relations
  • Social Media
AMPR garnered the following results:
  • 0 to 30K followers combined on Facebook and Instagram within 24 months
  • Top placements in CNT, High Life, Atlanta Journal Constitution, Gulf Stream Media, and other features including:
  • Black Book – Kingston to Montego Bay: Vegan Eats, Soundsystem
  • Parties & Coconut Oil Massages in the New Jamaica. December 9, 2019 UVM: 34,759
  • Evening Standard – S Hotel, Jamaica review: Style and luxury in Montego Bay’s sleep scene. October 11, 2019. UVM: 12,080,406
  • Sherman’s Travel – S Hotel Jamaica: A Beachside Boutique Hotel in The Center of It All. Sept 2, 2019. UVM: UVM: 2.5 million
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