Case Studies Archives - AMPR
Resourceful and results-oriented, AMPR is an integrated communications firm creating strategies for tourism, hospitality, wellness, real estate, food & wine, and wellness clients seeking awareness in the US and English-speaking markets.
Andria Mitsakos, integrated communications, tourism, hospitality, wellness, real estate, food & wine, wellness
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Archive

25Hours – New Paris Hotel/ Brand Launch Targeting the US Market With hotels in primarily German-speaking markets, 25Hours Hotel Company engaged AMPR to consult on its launch to media in the US and all English-speaking markets in late 2018 to announce its new Paris property opening in 2019. Through carefully targeted outreach focusing on the hotel’s smart analog and egalitarian approach to hospitality, AMPR garnered coverage in leading media along with hosting numerous press and...

25 September, 2021

Finca Victoria, Vieques Sustainable Ayurvedic Hotel Launch The Caribbean island of Vieques in Puerto Rico was once used as a testing ground by the US military, and while it had a small renaissance with a W Hotel many moons ago, it lost its luster and tourism came to a halt. Enter Sylvia de Marco, Puerto Rican designer and hotelier, and co-founder and designer of the micro-hotel, The Dreamcatcher in San Juan, a hotel which AMPR...

25 September, 2021

Cretan Malia Park – Hotel Launch targeting the US Market Longtime client and renowned leader in Greece’s tourism sector, Phaea Resorts, owners and operators of Crete’s most iconic resorts including Blue Palace in Elounda, faced a task: to renovate an existing property in their portfolio into a luxurious, sustainable resort that would appeal to travelers outside their traditional markets. They engaged Vana Pernari to do the refit and architectural design and the result was a...

25 September, 2021

Parilio Hotel, Paros – Hotel Launch Empiria Group has been renowned for their wildly successful hotels on the island of Santorini, including the iconic Mystique Hotel in Oia and Vedema, both members of The Luxury Collection, and Istoria, a member of Design Hotels. As Paros began to grow among international travel circles, owners Kalia and Antonis Eliopoulos saw an opportunity on the island and purchased a small hotel that was originally built in the sixties....

25 September, 2021

White Key Villas US + UK Media Relations AMPR was tasked as the first public relations agency for this Greek luxury villa and hospitality company targeting, and essentially introducing the brand, in the US and UK markets. While the company had already been operating for over 10 years, pressure from competing companies entering the luxury villa space was mounting. The client understood the need for media exposure to make their product stand out and AMPR was...

25 September, 2021

Elite Island Resorts - Vaccine Mandate Press Outreach Longtime client, Elite Island Resorts approached AMPR’s founder and CEO, Andria Mitsakos for advice. Should they issue a vaccine mandate? A touchy subject and a bold move, Mitsakos suggested yes, and the resort company with nine hotels in the Caribbean and Panama ran with it.  AMPR wrote the press release, Mitsakos drafted the quote for Elite Island Resorts owner, Robert A. Barrett, and within 48 hours of...

23 September, 2021

S HOTEL JAMAICA - NEW RESORT LAUNCH While the resort town of Montego Bay had its heyday in the 1960s, the past 20 years saw it overrun with massive, all-inclusive hotels, and while jobs were of course increased in the region, it provided little benefit to local businesses and the aesthetic of the region was suffering. Local entrepreneur Chris Issa decided to do something about it, and AMPR followed with a concise strategy.  Following Issa’s successful city...

11 September, 2021