AMPR is a globally-conscious, multi-cultural, integrated communications company narrating the art of travel through culture, craft, and relevance for clients in the hospitality sector seeking to connect with audiences who share a definitive point of view. Our ethos is to preserve authenticity in hospitality, whether its a destination, an urban hotel, a island resort, a vineyard, a gastronomy concept or a wellness brand. Our alignment with clients is imperative, our passion strong and our results, measurable.
– AMPR President & CEO Andria Mitsakos
We offer consultancy, project work and ongoing campaigns in the following categories:
How to Communicate Your Brand in a Very New World of Travel
Today’s traveler is now more than ever cautious careful about choosing their destination, their hotel, and their experiences. Our President & CEO Andria Mitsakos lives by the mantra that, authenticity is the soul of hospitality. Does your marketing communications plan embrace this all-important ethos?
– Ideation: Pivot your business model to acquire new revenue streams
– Authentic Storytelling Experience Development: Create story angles relevant to the current media agenda and consumer preference
The What, How, When and Whom of it All
The navigation of entering a new market is critical. You need local heroes as leaders and ambassadors to learn protocols and value the community around you. All of these are critical factors to achieve long-term success and reputation.
– How to enter a new market based on today’s audience accounting for specific short and long term goals
– Highlight USPs of your product that will appeal to the new market and position accordingly
Narrating Your Company’s Core Values Internally and Externally
Your company’s actions, including how you treat your employees, and even the plate on your restaurant table and where buy it, prominently speaks about what you stand for and that affects who patronizes your establishment.
– Define mission statement, key messaging and social responsibility programs to implement consistency across all communication
– Determine company’s perception in the media and ultimately, with the consumer to reinforce or modify image
Mitigate Damage Early and Keep Messaging Succinct
Travel PR is a lot like politics, optics is important. So when faced with a crisis, you need to be ahead of the game.
– Develop a crisis management plan to have in place addressing worst-case scenarios
– Implement a communications plan and internal talking points anticipating potential negative feedback and company response
Reset Your Communications
A sensitive market is paramount in today’s brand strategy. Who are you and how to you tell the world who you are? Watch your tone.
– Language: Set the narrative through carefully chosen language and tone taking into account today’s sensitive social climate
– Visuals: Sensitive tone to be reflected in use of images in brochures, videos, website, and social media, etc., relating to new social standards
PR 101 / What Works in Today’s New Environment
The media world has changed; we help you navigate it.
– How to communicate to media with respect to timing, content and deadlines
– Differentiate between the need for hard news vs creative storytelling
– Position your company as a go-to resource for media within your industry
It’s Not Just About the Post
Your digital footprint and social image help you gain respect in a highly competitive environment. Content is king.
– Utilize social media as a powerful branding and communications tool
– Develop integrated content and communications across all consumer-facing platforms
Andria Mitsakos
President and C.E.O.
With contacts spanning the globe, and an innovative ethos to marketing communications, Andria Mitsakos has more than 25 years of experience with some of the world’s most visionary leaders in travel, hospitality, gastronomy, and wellness. Her career began in-house as director of corporate communications for a resort company in the Caribbean, which led her to launch a series of communications consultancies, before opening AMPR in 2003. Today, the thriving firm reflects her connections, passion and prescience.
Culture, travel, design, and authenticity are at the core of everything Andria does, and is reflected in the high-impact approach to her work, her beloved team, and her client list. With a reputation across the industry for being sharply resourceful, hospitality brands also call on her to consult on ideation, where she combines the art of storytelling with soulful design concepts, as well as the sourcing of profound art, antiques and unique objects.
Nadeige Martelly
Senior Vice President
With over 20 years experience in PR and marketing, Nadeige oversees the firm’s business development, and is instrumental in all aspects of integrated marketing and communications, with a focus on public relations, brand communications, digital marketing, and creative direction. She supports social responsibility, consults on and develops sites and manages marketing for various companies related to AMPR. Born in New York, based in Miami and in the Caribbean, Nadeige is multiethnic and multilingual with a fluency in French, Creole and English. She is a virtual and cultural polymath passionate about sharing discoveries and connecting people together. Travel, books, writing, horticulture, food, and art enhance her soulful approach in developing new concepts, complementing her visions of a more sustainable future.
Carlos Coriano
Senior Vice President, Marketing
Carlos A. Coriano specializes in integrated marketing, customer retention and brand management with 25 years of expertise in tourism. His passion for gastronomy and sustainability developed during his professional career that includes executive positions in leading companies within the hospitality industry with a breadth of strategic consulting and entrepreneurship experience spanning Latin America, Mexico, the Caribbean and the Atlantic creating campaigns for hotels, resorts, destinations, gastronomy concepts, and retail. Carlos earned a combined M.S. from New York University in Integrated Marketing and Tourism Management, and was a recipient of the Richard V. Benson Memorial Scholarship for leadership in direct and interactive marketing. He is bilingual in English and Spanish.
Natalia Lopez
Senior Vice President
Natalia is an award-winning integrated public relations professional specializing in travel and lifestyle marketing. With nearly 20 years experience, she has an established track record for delivering compelling campaigns that transform brand awareness and resonate with target audiences. Clients have included Aruba Tourism Authority, Bluegreen Vacations, Conrad Chicago, Ecuador Travel, Hershey’s Chocolate World, Hong Kong Tourism Board, Hotels.com, Hotelbeds Group, Jamaica Tourist Board, South African Tourism, Travel Alberta, Virgin Voyages, Visit Argentina and Visit Panama. Natalia has served on the Board of Directors of the New York chapter of the Public Relations Society of America. She has been a judge for the PRSA-NY Big Apple Awards, HSMAI Adrian Awards and the U.S. Travel Association ESTO Awards. She has guest lectured on Multicultural Communications at New York University. Of Uruguayan heritage, she is fluent in Spanish and English.
Eleni Salemi
Public Relations Manager
Eleni is a highly passionate and creative professional with experience in brand management, communications and press relations. Her previous work experience has mainly been in travel publishing while she’s also worked in various projects and with multiple clients, always striving to help them reach their full brand potential. Her journalism background helped develop her passion for storytelling. Being an ardent believer that there’s always a unique and special story behind every brand, project and action, she is inspired by it and highly motivated in using all tools available to help share this with the world. Being Greek and a true lover of traveling and exploration, Eleni has a keen eye for authenticity and organic qualities that also characterize her own way of life. She speaks Greek, English and French.
Ana Sofia Suarez
Liaison Latin America / Caribbean
With a strength for diplomatic and interpersonal relationships, Ana Sofia is based in Santo Domingo, Dominican Republic, consulting for AMPR clients in Latin America and the Spanish-speaking Caribbean. A pro at story telling and sourcing, she’s a go-to for journalists looking for that off-the-beaten path angle, or a hard-to-find source for a story. Her database of hotel and tourism experts is an extensive one, having come from a family steeped in hospitality. Extensive training in sales is also highly present in her hospitality portfolio as she served as a travel advisor while working at several of Santo Domingo’s most prestigious agencies, some, Virtuoso members, which resulted in various certifications and a in-depth knowledge of food and beverage concepts. Bilingual in Spanish and English, Ana Sofia is also an accomplished jewelry designer, and enjoys furniture and architectural design.
